Eat More, Inc.

Marion Nestle reports in her latest book, What to Eat, that “more than 80% of Americans snack at least once a day”. What’s more, snacks account for more than one-fifth of daily calories.

Look for that number to go up now that marketers at Taco Bell have introduced the FourthMeal, the meal between dinner and breakfast. Now that’s an eat more message if I ever heard one.

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